Privacy policy

We collect personal information from you, including information about your:

  • name
  • contact information
  • location
  • interactions with us
  • billing or purchase information
  • other information about your health or lifestyle that you choose to share
We collect your personal information in order to:

  • provide our products and services to you, ensure relevance of content and optimise your online experience
Besides our staff, we may share this information with:

  • Google, Facebook, courier providers and our laboratory partner (in the case of BioAge) in order to provide you with an optimised online experience.
  • Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights.

Providing some information is optional. If you choose not to enter permission to communicate with you, or you opt for the privacy option when registering your BioAge product, we'll be unable to contact you regarding lifestyle tips, new product releases, or in the case of BioAge we will be unable to discuss your results as we won't have access to your information.

We keep your information safe by storing it in our secure database and only allowing certain staff to access this. In the case of you selecting the privacy option for BioAge, your information is kept on a separate server, your data is encrypted and our staff are completely unable to access your records.

We keep your information for as long as you are signed up to receive our communications, or for 24months after unsubscribe. You may contact us any time to delete your information from our database at which point we securely destroy it by erasing all records associated with your account.

You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong. If you’d like to ask for a copy of your information, or to have it corrected, please contact us at