SRW offers a holistic range of nutraceuticals that support your health at a cellular level as you age.
We seek to understand and address the cause of aging at a cellular level, an approach unique to SRW.
We curate the very latest in science and research to bring you formulations that help you age well.
Our Mission is to empower you to age better, so you can reach your absolute potential.
Commitment to quality, sustainability & innovation
SRW Laboratories strives to make sustainable and ethical sourcing and manufacturing decisions.
While we know we aren’t perfect, we are taking steps to minimise our environmental impact whilst ensuring we continue to deliver top quality products.


Carbonclick is a New Zealand company making it easy for people and businesses to help fight climate change.
Our contribution to Carbonclick offsets 7 Tonnes of carbon emissions per year.
You also have the option to help offset emissions at the checkout.

GMP certified facilities
SRW nutraceuticals are produced in GMP (Good Manufacturing Practice) certified facilities.
GMP has been used in pharmaceutical manufacturing for over 50 years, with strict procedures ensuring all products have the correct identity, strength, purity and quality.

Made in New Zealand
SRW formulations are manufactured in New Zealand, and shared with the rest of the world.
Our founder is a proud New Zealander, and the business operates out of an office in Auckland.

Biotech New Zealand
We are a proud member of Biotech New Zealand to ensure that we stay at the forefront of innovation in biotechnology.
Our core values and beliefs closely align with Biotech New Zealand, to provide healthy, prosperous solutions driven by biotechnology.

Recyclable Courier Bags
Online orders are sent in 'The Better Packaging Co.' POLLAST!Cᵀᴹ mailers. The bags are made from 100% Ocean Bound Plastic Pollution.
The Better Packaging Co. supports children who are impacted by climate change using proceeds of this packaging.

CAP Accredited
Our DNAage test laboratory has been accredited by the College of American Pathologists' (CAP's) accreditation program.
The CAP laboratory accreditation program accredits the entire spectrum of laboratory test disciplines with the most scientifically rigorous customized checklist requirements.

Natural Health Products NZ
We are a proud member of Natural Health Products New Zealand - a national industry organisation representing natural products.
Our products are made using innovative production methods and pure ingredients sourced from the land, forest, and sea.

FernMark
We are proud of our New Zealand roots, and we are proud to bear the FernMark accreditation as it signifies formal government recognition of our product's connection to New Zealand.
All of our products are formulated, encapsulated and bottled in New Zealand.

Greg Macpherson - Founder
Greg is a rare combination of biotechnologist, futurist and pharmacologist. Throughout his career, a central theme emerged of helping people overcome health challenges, so that they can achieve their potential. It began when he graduated as a pharmacist and continued with him founding one of the first online pharmacies in New Zealand.
Not satisfied with breaking down barriers to accessible healthcare, Greg began looking at the safety of medicine delivery in New Zealand. This led to the formation of the first Government licensed robotic dispensing facility in the country.
More recently, Greg turned his attention to biotechnology, and specifically towards understanding cellular aging. Aging is now well established as the single biggest risk factor for poor health. With hundreds of billions spent solving age-related diseases without much success, researchers are now turning to ways to interact with the aging process to delay the impact these diseases have on our health.
In the last 10 years, Greg has been the Chief Executive Officer of a biotechnology company. He has spent thousands of hours researching cellular aging and meeting with global anti aging experts, as they slowly unpack the reasons our cells age. They are also exploring new ingredients to support healthy aging and improve human healthspan.
In 2020 Greg wrote Harnessing the Nine Hallmarks of Aging. Greg’s book simplifies the latest science behind why we age, making the knowledge that has come from these breakthroughs accessible.
Writing the book has helped Greg follow his dream: to help people around the world age better than previous generations, with vitality and energy, so that they can spend more time with the people they care about. He continues to research the field of aging.

SRW is pleased to be announced as a finalist in the Best Emerging Business category for the Westpac Business Awards. SRW is honoured to have been recognised for our team's hard work, and is thankful for everyone that has been supporting us.