Cel2 Cellular System Nourishment Bottle

At SRW, we refuse to let your age define you.

SRW is a New Zealand biotechnology company. We work with leading scientists to make supplements and epigenetic tests that help you age well by supporting your cells. Our purpose is to change the way people think about and experience aging.

  • It starts at a cellular level

    You are made up of trillions of cells which are the building blocks of your body. By specifically nourishing these cells, you can support their ability to function youthfully for overall wellbeing.

  • Breakthrough science

    We are constantly pushing the boundaries in the field of nutraceuticals, seeking to unlock the secrets of aging and empower individuals to reach their full potential.

  • Quality & sustainability

    SRW Laboratories strives to make sustainable and ethical sourcing and manufacturing decisions.

    Our nutraceuticals are produced in GMP certified facilities, and are renowned for their strength, purity, and quality.

    We have FernMark accreditation, which signifies formal government recognition of our product's connection to New Zealand. We also use compostable courier bags from 'The Better Packaging Co.' for online orders and contribute to Carbonclick which offsets 7 tonnes of carbon emissions per year.

Intercellular communication
Woman using microscope
Wind mill turbine images


    Greg Macpherson

Throughout my career, I have been driven by a desire to help people achieve their potential by overcoming health challenges. As a biotechnologist, futurist, author, and pharmacologist, I have pursued this goal by founding one of the first online pharmacies in New Zealand and creating the country's first Government licensed robotic dispensing facility. My current focus is on understanding cellular aging and developing new formulations to support healthy aging and improve human health. For the past 10 years, I have been researching cellular aging and consulting with global experts in the field. All of this research and experience has led me to establish SRW, an organization that aims to translate scientific advancements into practical solutions for everyday people to live longer, healthier lives.

Greg Macpherson - SRW Founder