SRW offers a wholistic range of nutraceuticals that support your health at a cellular level as you age.

We seek to understand and address the cause of aging at a cellular level, an approach unique to SRW.

We curate the very latest in science and research to bring you formulations that help you age well.

Our Mission is to empower you to age better, so you can reach your absolute potential.

Commitment to quality ingredients & sustainability

SRW Laboratories strives to make sustainable and ethical sourcing and manufacturing decisions.

While we know we aren’t perfect, we are taking steps to minimise our environmental impact whilst ensuring we continue to deliver top quality products.



We feel a responsibility to our customers and our planet to make responsible environmental choices.

1. FSC Certified Card box. Forest Stewardship Council is a global forest certification system to provide a guarantee that forest products come from responsibly managed sources.

2. Recyclable aluminium canister.

3. Recyclable paper leaflet.

SRW nutraceuticals are produced in GMP certified facitilities.

→ GMP (Good Manufacturing Practice) certification has been used in pharmaceutical manufacturing for over 50 years.

→ Strict procedures assure all products have the correct identity, strength, purity and quality.

→ Traceable documentation for each step of the production process.

Greg Macpherson - Founder

Greg Macpherson - Founder

Greg started his career as a pharmacist in 1992 with the goal of helping people navigate the challenge of complex medical conditions.

In 1997 Greg established one of New Zealand’s first online pharmacies. Pharmacy Direct is now New Zealand’s leading online pharmacy and has delivered affordable healthcare and professional advice to the doorsteps and fingertips of the nation for close to 25 years.

In 2005 Greg established New Zealand’s first robotic medication dispensing services for aged care. This revolutionized the way medication was provided to the sector increasing safety and touching the lives of many.

In 2012, he took the position as CEO of a New Zealand biotechnology company that has become a global leader in its category.

With every new venture Greg has amplified his reach and the positive impact he has made on the lives of others.

Now, after three decades spent researching and following cutting edge studies, Greg and his team have developed a break-through range of nutraceuticals that support the aging process at a cellular level.

This science has not been available to previous generations, enabling a radical new way to tackle healthy aging.